Collagen is a powerful anti-ageing ingredient and fights against the visible signs of ageing. In the arena of ingestible beauty products, collagen is now recognised as the star player.

Collagen is the largest and most abundant protein in our bodies, it's the ground substance, the structural material in the human body IS collagen. In short – it’s the ‘glue’ that holds us together.

The effect of the loss of collagen on our skin is often quite noticeable, collagen is a very important component and the depletion of it can cause deterioration of our skin and connective tissues. When we are young our collagen levels are at their highest. This is why our children have smooth skin and shiny hair.

When collagen becomes weaker and less substantial skin begins to sag - often showing as crows feet or turkey neck, doctors call this ptosis. This is due to collagen depletion.

Research shows that collagen is fast becoming the leading functional ingredient of ingestible beauty supplements in all regions of the world.

Unfortunately, research shows that collagen levels begin to deplete from the age of 25. By the time we get to 40 we will have lost around a third of our collagen, which can cause our skin to wrinkle and sag. 

Collagen is secreted by a variety of different cells, but primarily by connective tissue cells. While young, the body consistently produces collagen but production naturally declines with age, reducing the structural integrity of the skin and leading to the formation of lines and wrinkles and sagging skin.

This is why taking Absolute Collagen on a daily basis can help to re-set your skin’s biological clock. As well as putting the all-important collagen back IN to the skin, our own fibroblasts, responsible for making collagen, recognize the fresh introduction of collagen and begin to make more of their own! In short – taking collagen produces collagen.